Neuel Sam


Discover, define, develop and deliver

Hello, I am Neuel Sam 👋 . A systems design engineer crafting products based on human-centered design. Welcome to my portfolio.



Why I completely redesigned my portfolio website - Usability in Web Design.

Neuel Sam

1 Min Read, 15 July 2020

I am a Product Designer creating experiences that put users front and center. All-day, I dream about design that aids function, and I strive to leave a positive impact on the people for whom I design. My design journey was and is being shaped by my experiences in life where I have come a full circle rediscovering my passion for design.

I consider every product I design as solving a problem for someone. The question I try to answer is "How can my design make the solution simple and effective for the user?". Having been exposed to diverse cultures and education in 2 continents, I consider empathy as the cornerstone of designing products.


Sketch, Figma, InVision, Adobe XD, UXPin, Photoshop, POP, ProtoPie, Principle, Framer, Webflow, EditorX, and Zeplin,, Qualtrics


Product Concept and Strategy, Task Analysis, Contextual Enquiry, User Interviews, Cognitive Walkthrough, Diary Study, Card Sorting, Surveys, Sketching, Persona Development, Ethnography, Storyboarding, Information Architecture, Participatory Design, Heuristic Evaluation, Competitive Analysis, Journey Mapping, Experience Maps, Affinity Mapping, Wireframing, Mock-ups, Visual Design, Colour Theory, Style Guides Creation, Interaction  Design, HTML, CSS, and Usability Testing

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